Client — Kelsey Hire · True North Resilience
Built 2026-08-15 for truenorth.retreatinfo.link. Both are staged locally — nothing is deployed and nothing has been sent to Kelsey.
Two naming systems are running at once, and the animal names win. Her Interact quiz stores the results as Flash Lynx / Phantom / Ember / Sentinel / Anchor. Everything else in the business — the Kit tags, the five forms, the five sequences, the pages a subscriber lands on, and Kelsey's own working spreadsheet, where Stacy found someone marked Worry Wolf — uses the older animal names. Our pages display the animal names, so a woman reads the same word on the page, in her inbox, and in Kelsey's records. One word in the code flips it back if Kelsey says otherwise.
Also: the sixth result — "Congrats, you are pretty regulated" — is unreachable. No combination of answers can produce it. That's dead content in her live quiz.
Version C — new
All eleven questions and the exact scoring, lifted from her live Interact quiz — not rewritten. The difference: the email is captured at the reveal, in one step, and the result appears on the page instead of bouncing to a second site. Each result posts to that archetype's existing Kit form, so the sequence she already wrote fires exactly as it does now.
Updated 8/16 — the archetype is now shown on screen. She gives her email, and her result appears immediately: the name, the line, what the pattern costs her body, and what actually shifts it. Kelsey's mini guide still follows by email with the depth. The five result descriptions are ours, written from Kelsey's own answer options — she signs off before this faces traffic. Names shown are the animal set, because that's what her Kit tags, sequences and spreadsheet run on; one word in the code flips it.
Use it for: cold prospecting. It asks for three minutes instead of a $2,600 decision, and it hands every finisher a reason to hear from Kelsey again. The same quiz also runs inline on the thin page, so ad traffic gets it without a second click.
Open the quiz pageVersion D — new · built mobile-first
Everything on this page exists to get the email address. The form sits inside the hero, so on a phone the headline, the promise line, both fields and the button are on screen without scrolling. Fields stack full-width, every tap target is 56px, body type is 19px. The fit call and the application still exist — as small text links at the very bottom, deliberately not competing.
The offer is her own tested wording: the itinerary, what's included, and a note from Kelsey about who this is really for. Under the form, a quiet second door for the woman who won't trade an email for a PDF: take the 3-minute quiz first.
Use it for: cold ad traffic where the ask is an email, not a $2,600 decision. Cheapest possible conversion event.
Open the email pageVersion E — the delivery page · updated 8/16
The flow, settled 8/16: email only → Kelsey's hand-raiser email links to /details/. Quiz → that archetype's sequence links to /details/?a=bear, the same page with her result opened on top. One file to maintain, two URL shapes to measure. Share sits at the top, the PDF download at the bottom, matching Alisa's itinerary page.
The page a woman sees the second she gives her email — instead of being told to go check her inbox and hoping she comes back. It carries the full four-day itinerary, everything included and not included, and all four room prices. No form on it: she already gave the address.
The archetype is still not shown here — the page says her result is on its way and Kelsey delivers it in her own mini guide, exactly as decided. If that ever changes it's a copy edit, not a rebuild.
At the bottom: download and share. A printable PDF of the whole itinerary, plus native share, copy-link, email and Facebook — the same pattern that runs on Alisa's Iceland itinerary. Shares are stamped utm_source=share so word-of-mouth becomes measurable, and both fire custom Meta events.
Version A
Built for cold ad traffic. Hero, founder video, the archetype quiz running inline, why-this-is-different, what's included, the four room prices, three quotes, four questions, close.
The quiz is now the mid-page engine. It replaced the plain email band: a woman who isn't ready to book gets a three-minute question instead of a dead end, and her result hands straight off to the rooms and dates further down the same page. Email is captured at the reveal.
Use it for: the live Meta campaign, boosted posts, the podcast link, anywhere the visitor arrives cold and impatient.
Open the thin pageVersion B
The complete story: the life she's living, picture-this, email capture, four problem/solution pairs, founder story plus video, the full day-by-day itinerary, a second email capture, included and not included, is/isn't-for-you, the team, lodging, nine testimonials, nine FAQs, trust and policies.
Use it for: warm traffic — her email list, LinkedIn, referrals, and anyone who clicked the ad, didn't book, and came back to read properly.
Open the robust pageLead event tagged with which page produced it.calendly.com/kelsey-pathtotruenorth/30min); the application goes to her live HoneyBook form. Nothing points at a placeholder.Schedule and SubmitApplication. These fire on click, not on completion — they are not bookings or applications.utm_* or fbclid on the inbound link is passed through to Calendly and HoneyBook, plus a ref tag saying which page produced the click (lp-thin or lp-robust)./sisters page is still missing.The domain isn't configured. retreatinfo.link still has no nameservers set, so truenorth.retreatinfo.link doesn't resolve yet. DNS plus a host has to happen before either page can be reached.
The founder video is the v7 FINAL review cut (captioned, with music) — the newest cut in the review folder. It has never been formally signed off. If a different cut is the approved one, it's a one-file swap. The 31-second vertical ad cut is also sitting in the assets folder as a drop-in alternate.
One real test signup is still owed. The form wiring was verified against her live embed, but nobody has actually submitted through these pages yet — that would create a real subscriber in her list, which is your call, not mine. Say the word and I'll subscribe a test address and confirm the hand-raiser sequence fires.
Landing-page signups can't be told apart inside Kit. Her account has one custom field (Last Name) and this form is also live on her own Sisters page, so Kit will pool them. We'll still see landing-page email counts through the Meta Lead event. The clean fix is a dedicated "Sisters Landing Page" form feeding the same sequence — that's a change inside her Kit account, so it needs her go-ahead.
We don't reveal the archetype — Kelsey does. The quiz ends on "your result is on its way," and her mini guide delivers the archetype in her own words. Scoring still runs behind the scenes to pick the right Kit form, so the right guide and sequence go out. Two upsides: nothing of her clinical framing is written by us, and her Anchor / Bracing Bear naming mismatch can't reach a visitor through our page. (That mismatch is still live in her own funnel and worth raising with her.)
Her live quiz currently captures no email itself — Interact's email step is switched off, so the only capture is the Kit page it redirects to. Every woman who finishes the quiz and doesn't complete that second page is lost. The rebuilt version closes that gap by asking once, at the moment she wants her result.
She owns more list-building assets than we're using. Reading her Kit account turned up a five-result Survival Archetype quiz (Bracing Bear, Flash Lynx, Worry Wolf, Stone Turtle, Feeling Fawn), a 5-Day Nervous System Reset, a Stress Resilient Breakfast Guide, and a Holiday Thrive Guide — each with its own sequence already built. A quiz is a far stronger email magnet than "get the details," and the archetype work is already part of the retreat's opening workshop. Worth a conversation about pointing colder traffic at the quiz and warm traffic at the retreat.
She built another sequence on 2026-08-11 — "Retreat: General Interest Sisters info" — and didn't mention it. That's the fourth time. Worth asking what it's wired to before we assume the hand-raiser is the only path.
Photos are hers — pulled from the 62-item media library she built, at full resolution. No stock, no invented imagery. Team members other than Kelsey are text-only, because we have no verified headshots for Courtney, Malaena, or Susan.